In an effort to increase brand awareness in China beyond the traditional digital channels, we held an offline event focused on dresses we carry. We named the campaign “How Do You Dress Up?”, and held the event at a cocktail and record bar in Shanghai.
Our goal was to raise the interest and awareness of UO products, by launching an event that would transform physical space and leverage community, in order to represent UO’s brand and culture.
- Design and Creative Direction
- Space Concepting
- Style guide curation
- Event collateral design (posters, stickers, influencer gift, signage, etc.)
Event was considered a success, with about 700 guests and extensive social media coverage. Event style guide persists on the recap post on wechat and weibo
Mika Osborn – Art Direction and Design, Boa Hung & Pam Hong – Community & Experimental Marketing (UO China), Tiny Monsters – Social Agency, Production, Event PlanningTeam