This was Urban Outfitters pop up store at Xintiandi Mall in Shanghai, China. To gain brand awareness as well as an opportunity for people in China to shop Urban Outfitters products in person.
This was our first pop up we were doing in a busy public space. As Urban Outfitters was not as established in China, how can we stand out in a busy space, gain brand awareness and attract customers.
- Concepting and art direction
- Stake holder management
- Digital and print collateral
Mika Osborn – Art Director, James Mackenzie – Creative Director, Miranda Leung – Designer