Mika Osborn

Art Director, UI/UX, Branding, Digital and Print Designer


Urban Outfitters: Seasonal Style Guide


We established seasonal and promotional specific style guides for our social and digital marketing agencies to promote speed, efficiency, and brand alignment.

Design Challenge

Our goal was to find a way to keep our international partners in sync with UO’s style guidelines. These guidelines are often fluid and rapidly evolving in response to market trends.

Responsibilities:

  • Concept and design the look and feel for local promotions and holidays.
  • Create seasonal style guides inspired by the North American design direction.
  • Closely Collaborate with UO China marketing team to incorporate customer behavior and cultural nuances into our visual designs and site experience.
  • Support UO China and third party agencies with any creative needs.
  • Support any print design collateral such as a live stream backdrop, packaging insert, shipping packaging, etc.

Seasonal style guide samples include Women’s Day, Singles Day, Winter and Spring style guides

Few example pages showcasing from Spring 2021 Style Guide designed for UO China


Team

Mika Osborn – Art Direction and Design, James Mackenzie – ACD Brand Voice & Digital, Experience, Happy Gao – Marketing Director (UO China), Boa Hung – Community & Experimental Marketing (UO China), Tiny Monster – Social Agency, Magic Panda – TMall Partner Agency


Team

Mika Osborn – Art Direction and Design, James Mackenzie – ACD Brand Voice & Digital, Experience, Happy Gao – Marketing Director (UO China), Boa Hung – Community & Experimental Marketing (UO China), Tiny Monster – Social Agency, Magic Panda – TMall Partner Agency