Art Director, UI/UX, Branding, Digital and Print Designer

  • Urban Outfitters: Pop up event in China – Another Point of View

    Urban Outfitters: Pop up event in China – Another Point of View

    In September 2020, we reached our one year anniversary of our TMall classic launch by hosting a pop up event in Shanghai. We partnered with AMA (a collective of artists, musicians and talent) and created UO X AMA products. This event included several interactive art installations, live workshops led by various artists, and showcases of…

  • Urban Outfitters: Seasonal Style Guide

    Urban Outfitters: Seasonal Style Guide

    We established seasonal and promotional specific style guides for our social and digital marketing agencies to promote speed, efficiency, and brand alignment. Design Challenge Our goal was to find a way to keep our international partners in sync with UO’s style guidelines. These guidelines are often fluid and rapidly evolving in response to market trends.…

  • Ohii – Urban Outfitters beauty brand launch campaign

    Ohii – Urban Outfitters beauty brand launch campaign

    Launch campaign for Urban Outfitters new and exclusive beauty brand ohii; a fresh line of fun products meant to fill in the blanks of your beauty routine.  Design Challenge Our goal was to draw attention and ignite excitement within our site/app experience to promote the launch of our new products.  Responsibility On launch day, ohii…

  • Urban Outfitters: Responsive Site

    Urban Outfitters: Responsive Site

    This project was Urban Outfitters’ first responsive site design. Collaborated closely with UX and Dev teams to ensure a successful site launch within the technical requirements and brand creative. Design Challenge When we started on this project, Urban Outfitters was in the process of rebranding itself by elevating the quality of products and its aesthetics…

  • Urban Outfitters: Lookbook

    Urban Outfitters: Lookbook

    This was a design initiated project to create a more inspirational lookbook and editorial experience compared to the image carousel banner above the category page. Conceived and designed this lookbook template. The goal of this project was to transform the previous carousel style lookbook into an updated, more editorial style that included a new shoppable…

  • Urban Outfitters: Specialty Shop

    Urban Outfitters: Specialty Shop

    Collaborated with the UX team to develop a new and innovative way to engage with the type of user that conducts shopping through browsing and searching for inspiration on the site. We implemented a clear and concise visual index page for each category type that the user could preview before delving deeper into a particular…

  • Urban Outfitters: App

    Urban Outfitters: App

    Assisted and led in the art direction for the Urban Outfitters’ App design and experience. In addition to the shopping experience, the App includes features such as a reward program, wish list, shoppable Instagram photos, playlists, and an image search feature that allows the customer to upload a photo to find similar products that Urban…

  • Urban Outfitters: Tee Design

    Urban Outfitters: Tee Design

    The goal of the project was to design graphic tee’s for UO’s Without Walls brand, that were inspired by nature yet followed trending styles and design. The designs ranked within the top 10 selling graphic tees for several consecutive months.

  • Urban Outfitters: UO Spaces Site

    Urban Outfitters: UO Spaces Site

    UO Spaces is a is a landing page for all three of the Urban Outfitters’ large concept stores – LA, Williamsburg, and Austin. The project was to design a homepage and a template that could be curated by each Space manager to communicate about events, blogs, or general updates regarding the space. Each template included…