Mynd’s visual identity was established in 2016. As the company and team grew, our look, feel, and voice became inconsistent. After conducting a design audit, we simplified and refreshed our branding to create cohesion across channels while staying true to the original identity. This branding refresh has led to a 20%+ increase in conversion rates,…

Urban Outfitter’s has been made it a priority to expand its global presence. Over the past few years, we have successfully launched ecommerce sites in Japan, Korea, Hong Kong, Singapore, Taiwan, Australia, New Zealand, and Mexico. The list continues to grow as more countries are being added to our roadmap. Design Challenge Our goal was…

Design ChallengeThis was our first pop up we were doing in a busy public space. As Urban Outfitters was not as established in China, how can we stand out in a busy space, gain brand awareness and attract customers. Responsibilities Team Mika Osborn – Art Director, James Mackenzie – Creative Director, Miranda Leung – Designer

In an effort to increase brand awareness in China beyond the traditional digital channels, we held an offline event focused on dresses we carry. We named the campaign “How Do You Dress Up?”, and held the event at a cocktail and record bar in Shanghai. Design Challenge Our goal was to raise the interest and…

Small selection of logos I have designed for a diverse range of clients, such as restaurants, non-profit organizations, real estate developers, and small business owners. Each logo was carefully crafted to capture the essence of their brand and reflect their unique identity. Through my designs, I have helped my clients establish a strong visual presence…